Web design is not enough. If you are just starting out online, or considering revamping you current website, there are all kinds of factors to take into consideration, and many different tasks to complete. There are different reasons and objectives for having a website for your business or organization including better customer relations, engaging your client base and increasing retention, marketing to new clients, or adding value and service. I will work with you to determine the most effective strategy for your unique situation, and put a comprehensive plan into action.
A typical website launch may look something like this:
- After an initial consultation, I will put together a proposal for you including pricing & timeline and other details of the project. Should you accept that proposal, I'll put together a simple contract based on the proposal and a deposit will be required at that point to begin. Final payment is due upon completion and before making the site live.
- If needed, branding work such as logo development will get done at this stage.
- Design work begins. This is the visual direction of the website and is where the graphics are all created. Depending on the depth of design may take some time for meetings, correspondence and actual designing time.
- Photography may or may not happen at the same time as the design stage. Clients may already have photography available, however more often than not new photos are needed in order to fit within the design.
- A website isn't a website until it's been programmed. Up until this stage it just a collection of graphic files, wireframes and sketches. Depending on the depth of the website it's common to employ a Content Management System, which enables clients to log in and make updates to their website simply and easily without needing to know how to program a website themselves. This is a great idea, however it takes time to program one correctly, even using off the shelf software.
- Even though the website has now been designed and programmed, the content still needs to be put in. Commonly this will come from the client, although I can also provide copy writing. On bilingual sites an external translator can be employed.
- Once the site has been all set up, you still need a place to host it on the internet, so proper web hosting and domain name arrangements must be made.
- Finally, the new website is launched - but there is still work to do. Nobody knows about it yet. With proper programming, design and copy writing there's a good chance it will 'rank' well on Google and other search engines, but Google needs to know about it, so xml sitemaps are implemented and submitted, tracking software and statistics are put in place.
- Sometimes the above is still not enough, so typically a plan to use social media for promotion through Facebook, Twitter, Youtube and more can be implemented.
Your needs may vary somewhat. Everybody has a different and unique situation. Contact me for a free initial consultation.
À La Carte
I also offer one-off services, such as:
- Graphic design
- Website updates
- Additions & new features
- Print Design, including brochures, newsletters, business cards and more
- SEO (Search Engine Optimization)
- Blog/Social Media setup
- Google Adwords campaigns
All above services are billed at an hourly rate. I also provide printed materials at competitive rates.
I now offer full service web hosting, please see www.scotiahost.com for details. This web hosting service was set up after exhaustive research to find the best possible platform, features, equipment and support systems while keeping the cost reasonable. Clients may also provide their own hosting from an external vendor.
I offer special rates to agencies looking for freelance assistance. Some agency clients that supply me with design just need coding, others require design too. Tight deadlines and fast turnaround times are not an issue. Contact me to see how I can help your bottom line.
Some straightforward talk on pricing
All web designers get asked "how much is a website" on a constant basis. This is like asking a real estate agent how much a house is. It's going to depend on what neighborhood you want to be in, what features you want, how luxurious it is, and how much you want to invest. Websites are no different.
As you can see from the typical process outlined to the left, there can be a fair amount of time involved, and it will have a wide range depending on the project. If all the information is available up front, there can be from 20 to 100 hours involved or more, but normally those hours are not all in a row - there are waiting times for various things like content, photography, domain name propogation, etc. A 20 hour website can take from 2 to 4 weeks to complete, sometimes more and sometimes less. It also depends on how prepared and responsive you are, and my own already scheduled workload.
In my many years of experience, I can tell you this - Putting up a website from start to finish and doing things properly will take some time. Anything less than 20 solid hours (which is a very minimal website) will mean skipping important steps. Therefore, plan on budgeting anywhere from $1000 to $5000 for a typical professionally done marketing based small business website.
If you have any questions, get in touch for a no-obligation chat – I love this business and would gladly talk to you about it!